Vol. 2 No. 5 (2024): October 2024

Articles

• A Study on Consumer Satisfaction Regarding Online VS Offline Shopping of Clothes Among Gen Z in Ahemdabad City

  Khushi Mandavia,  L.J. Institute of Management Studies, LJ University,  India

  Krishna Vaghela ,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  621-640

  • pdf  This article have been read 588 times,  downloaded 231 times

• To Study the Effectiveness of Youtube and TV Advertisements on Consumer Purchasing Intention of Mobile Product in Ahmedabad

  Pathan Nusrat Jahan,  L.J. Institute of Management Studies, LJ University,  India

  Dobariya Chirag,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  607-620

  • Pdf  This article have been read 120 times,  downloaded 310 times

• A Study of Consumer Awareness Regarding Health Issues Caused by Consumption of Cold Drinks in Ahmedabad City

  Vikas Prajapati,  L.J. Institute of Management Studies, LJ University,  India

  Dipak Joshi,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  585-606

  • Pdf  This article have been read 144 times,  downloaded 145 times

• A Research Study on Effective Growth of Franchise Business Model in Cafe & Restaurant Sector in Ahemdabad City

  Sujal Shah,  L.J. Institute of Management Studies, LJ University,  India

  Tehrim Khokhar,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  567-584

  • Pdf  This article have been read 223 times,  downloaded 178 times

• Comparative Analysis of Mint vs Business Standard Newspaper in Ahmedabad

  Solanki Rushang,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  543-566

  • Pdf  This article have been read 126 times,  downloaded 152 times