Analysis of Competitive Advantages for PT. Bali Sundaram

Authors

  • Gera Dhea Guniyati Universitas Negeri Jakarta
  • Agung Wahyu Handaru Universitas Negeri Jakarta
  • Indra Pahala Universitas Negeri Jakarta

DOI:

https://doi.org/10.59890/ijels.v2i7.2180

Keywords:

Competitive Advantage, SWOT Analysis, Matriks IFE, Matriks EFE, Matriks IE

Abstract

To remain a leading company in the highly competitive tourism industry in Bali, particularly among Tour & Travel businesses, it is essential for a business to determine the strategies it will implement. By setting the right strategies, the company can advance its business progress. This study aims to assess the internal conditions of PT. Bali Sundaram's travel business based on the Internal Factor Evaluation (IFE) matrix, evaluate the external conditions of the business using the External Factor Evaluation (EFE) matrix, and determine the strategies that should be applied by PT. Bali Sundaram. Data collection for this study was conducted through interviews, direct observations, and questionnaires. The data were analyzed using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of the SWOT analysis show that the internal factor analysis (IFAS) score is 2.69 and the external factor analysis (EFAS) score is 3.34. The company is positioned in Quadrant II, which indicates "Growth" and "Build," meaning it should focus on growing and building. Based on the SWOT analysis, the alternative strategies for the company are: (1) expanding market share; (2) developing and enhancing the company's products or services; and (3) maintaining and improving service to business partners.

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Published

2024-07-22

How to Cite

Gera Dhea Guniyati, Agung Wahyu Handaru, & Indra Pahala. (2024). Analysis of Competitive Advantages for PT. Bali Sundaram. International Journal of Educational and Life Sciences, 2(7), 755–780. https://doi.org/10.59890/ijels.v2i7.2180

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