Vol. 2 No. 9 (2024): September 2024

Articles

• A Study on Gen Z’s Preference for Bollywood Movies Vs. Web Series in Ahmedabad

  Sanjit Mahota,  L.J University,  India

  Jignesh Vidani,  L.J University ,  India

  633-654

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• A Study on Generation Z Preference for Quick Delivery Grocery Products on Big Basket in Ahmedabad City

  Romil Vyas,   L.J University,  India

  Ankit Vataliya,   L.J University ,  India

  Jignesh Vidani,   L.J University ,  India

  591-612

  • pdf  This article have been read 29 times,  downloaded 22 times

• The Preferences of Gen Z for Food Delivery Services: A Comparative Study of Zomato and Swiggy in Ahmedabad

  Mohammed Zaid Saiyed,   L.J University,  India

  Manushi Desai,  L.J University ,  India

  Jignesh Vidani,   L.J University ,  India

  655-678

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• A Study on Gen Z’s Attitude Towards Village/Rural Lifestyle in Ahmedabad City

  Harshil Prajapati,  L.J University ,  India

  Priyanshu Jani,  L.J University ,  India

  Jignesh Vidani,  L.J University ,  India

  613-632

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• Impact of Field-Based Assignments on Students' Knowledge in the MBA Course in Ahmedabad City

  Harshiv Parmar,   L.J University,  India

  Hiten Solanki,   L.J University ,  India

  Jignesh Vidani,   L.J University ,  India

  567-590

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