[1]
Harsh Ravani, Dhruval Bhalani and Jignesh Vidani 2024. Optimizing Customer Relationships: A Case Study of CRM Practices at Puma Outlet in Ahmedabad city of Gujarat. International Journal of Integrated Science and Technology. 2, 4 (Apr. 2024), 319–343. DOI:https://doi.org/10.59890/ijist.v2i4.1738.