HARSH RAVANI; DHRUVAL BHALANI; JIGNESH VIDANI. Optimizing Customer Relationships: A Case Study of CRM Practices at Puma Outlet in Ahmedabad city of Gujarat. International Journal of Integrated Science and Technology, [S. l.], v. 2, n. 4, p. 319–343, 2024. DOI: 10.59890/ijist.v2i4.1738. Disponível em: http://journal.multitechpublisher.com/index.php/ijist/article/view/1738. Acesso em: 15 oct. 2024.