SHRESTHA, S. K. Unveiling Smartphone Brand Switching: Insights from Consumer Behavior Analysis. International Journal of Applied and Advanced Multidisciplinary Research, [S. l.], v. 2, n. 5, p. 381–394, 2024. DOI: 10.59890/ijaamr.v2i5.1830. Disponível em: https://journal.multitechpublisher.com/index.php/ijaamr/article/view/1830. Acesso em: 25 may. 2026.