Teshome Bekele Nege and Chalchissa Amentie Kero 2024. Competitive Strategy Orientation and Market Orientation for Product Innovative Success in Ethiopian Smes. International Journal of Applied Economics, Accounting and Management (IJAEAM). 2, 3 (Jul. 2024), 229–256. DOI:https://doi.org/10.59890/ijaeam.v2i3.2171.