TESHOME BEKELE NEGE; CHALCHISSA AMENTIE KERO. Competitive Strategy Orientation and Market Orientation for Product Innovative Success in Ethiopian Smes. International Journal of Applied Economics, Accounting and Management (IJAEAM), [S. l.], v. 2, n. 3, p. 229–256, 2024. DOI: 10.59890/ijaeam.v2i3.2171. Disponível em: https://journal.multitechpublisher.com/index.php/ijaeam/article/view/2171. Acesso em: 18 apr. 2026.