Cavin Macwan, Chandni J. Vidani and Jignesh Vidani 2024. Exploring the Influence of Reels and Short Videos on the Reading and Listening Habits of Generation Z: A Comprehensive Study. International Journal of Business and Management Practices (IJBMP). 2, 3 (Jun. 2024), 309–330. DOI:https://doi.org/10.59890/ijbmp.v2i3.2056.