LODHIYA, Hitiksha; JANGID, Yash; VIDANI , Jignesh. A Study of Loyalty Programs on Customer Engagement for Bluestone Jewellery and Lifestyle Pvt Ltd. With Special Reference to the Shivranjani Store in Ahmedabad City. International Journal of Business and Management Practices (IJBMP), [S. l.], v. 1, n. 1, p. 89–104, 2024. DOI: 10.59890/ijbmp.v1i1.1443. Disponível em: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/1443. Acesso em: 25 jul. 2026.