IRFAN ULLAH STANIKZAI; HARIS ALI. The Influence of Social Media Platform Marketing on the Global Reach And Performance of the UK Retail Sector Organisation.” A Case Study on Tesco Plc. International Journal of Business and Management Practices (IJBMP), [S. l.], v. 2, n. 3, p. 359–378, 2024. DOI: 10.59890/ijbmp.v2i3.1903. Disponível em: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/1903. Acesso em: 14 sep. 2026.