CAVIN MACWAN; CHANDNI J. VIDANI; JIGNESH VIDANI. Exploring the Influence of Reels and Short Videos on the Reading and Listening Habits of Generation Z: A Comprehensive Study. International Journal of Business and Management Practices (IJBMP), [S. l.], v. 2, n. 3, p. 309–330, 2024. DOI: 10.59890/ijbmp.v2i3.2056. Disponível em: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2056. Acesso em: 6 nov. 2026.