JAHAN, P. N.; CHIRAG, D.; VIDANI, J. To Study the Effectiveness of Youtube and TV Advertisements on Consumer Purchasing Intention of Mobile Product in Ahmedabad. International Journal of Business and Management Practices (IJBMP), [S. l.], v. 2, n. 5, p. 607–620, 2024. DOI: 10.59890/ijbmp.v2i5.2628. Disponível em: https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2628. Acesso em: 12 apr. 2026.