Cavin Macwan, Chandni J. Vidani, and Jignesh Vidani. “Exploring the Influence of Reels and Short Videos on the Reading and Listening Habits of Generation Z: A Comprehensive Study”. International Journal of Business and Management Practices (IJBMP) 2, no. 3 (June 28, 2024): 309–330. Accessed September 13, 2026. https://journal.multitechpublisher.com/index.php/ijbmp/article/view/2056.