The Influence of Atmosphere, Price, and Service Quality towards Customer Loyalty at Koral Restaurant of Apurva Kempinski, Bali

Authors

  • Angelia Djingga Universitas Pelita Harapan
  • Angeline Roosaris Universitas Pelita Harapan
  • Bernardine Inggrid Dakhi Universitas Pelita Harapan
  • Clarence Chenvona Universitas Pelita Harapan
  • Gabriella Universitas Pelita Harapan
  • Vicky Florent Universitas Pelita Harapan

DOI:

https://doi.org/10.59890/ijebma.v2i1.216

Keywords:

Atmosphere, Price Perception, Service Quality

Abstract

The abstract of "The Influence of Atmosphere, Price, and Service Quality towards Customer Loyalty at Koral Restaurant of Apurva Kempinski, Bali" outlines a study that examines the relationships between atmosphere, price, service quality, and customer loyalty at the Koral Restaurant of Apurva Kempinski in Bali. Using a quantitative research approach, data was collected through surveys distributed to restaurant patrons. The study employed validated scales to measure the perceived atmosphere, price perception, service quality, and customer loyalty intentions. The collected data was subjected to statistical analysis, including regression analysis, to assess the impact of these factors on customer loyalty. Ethical considerations were observed throughout the research process. The findings contribute to a deeper understanding of the factors influencing customer loyalty in the context of fine dining restaurants, though potential limitations may arise from sample representativeness and self-reported data. Nonetheless, the study offers valuable insights for restaurant management seeking to enhance customer loyalty and overall dining experiences

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Published

2023-10-03

How to Cite

Angelia Djingga, Angeline Roosaris, Bernardine Inggrid Dakhi, Clarence Chenvona, Gabriella, & Vicky Florent. (2023). The Influence of Atmosphere, Price, and Service Quality towards Customer Loyalty at Koral Restaurant of Apurva Kempinski, Bali. International Journal of Economics, Business Management and Accounting (IJEBMA), 2(1), 23–48. https://doi.org/10.59890/ijebma.v2i1.216

Issue

Vol. 2 No. 1 (2020): January 2020

Section

Articles

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Copyright (c) 2023 Angelia Djingga, Angeline Roosaris, Bernardine Inggrid Dakhi, Clarence Chenvona, Gabriella, Vicky Florent

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This work is licensed under a Creative Commons Attribution 4.0 International License.