Khan, A., Makwana, A. and Vidani, J. 2024. A Survey on Comparative Study of Customer Behaviour in Online and Offline Purchase of Electronic Items in Ahmedabad . International Journal of Economics, Business Management and Accounting (IJEBMA). 5, 2 (Jan. 2024), 105–118. DOI:https://doi.org/10.59890/ijebma.v5i2.1182.