Cherish Calim et al. 2023. The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan. International Journal of Economics, Business Management and Accounting (IJEBMA). 2, 2 (Oct. 2023), 127–150. DOI:https://doi.org/10.59890/ijebma.v2i2.227.