CHERISH CALIM; CLERENT CHEONG; DEVINA GUNAWAN; JOSHE; STEFANI SUNASLI. The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan. International Journal of Economics, Business Management and Accounting (IJEBMA), [S. l.], v. 2, n. 2, p. 127–150, 2023. DOI: 10.59890/ijebma.v2i2.227. Disponível em: https://journal.multitechpublisher.com/index.php/ijebma/article/view/227. Acesso em: 6 jul. 2026.