Cherish Calim, et al. “The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan”. International Journal of Economics, Business Management and Accounting (IJEBMA), vol. 2, no. 2, Oct. 2023, pp. 127-50, doi:10.59890/ijebma.v2i2.227.