Effect of Price, Promotion, and Brand Image on Purchasing Decision at PT. Agri Tepa Abadi

Authors

  • Faisal Ridho Falkultas Ekonomi, Universitas Djuanda
  • Rachmat Gunawan Falkultas Ekonomi, Universitas Djuanda
  • Yulianingsih Falkultas Ekonomi, Universitas Djuanda

DOI:

https://doi.org/10.59890/ijefbs.v1i2.1106

Keywords:

Price, Promotion, Brand Image, Purchasing Decision

Abstract

This study aims to analyze and identify the effect of price, promotion and brand image both simultaneously and partially on purchasing decisions at PT Agri Tepa Abadi. The questionnaire was distributed to 100 respondents who were taken by proportional stratified random sampling with the population divided into 2 groups, namely 19 corporate consumer respondents and 81 end consumer respondents. The questionnaire was tested with a validity test, reliability test, and also classical assumption test. The results of these tests are valid, reliable, and can be used for regression data. The analysis method used in this research is descriptive and verification method with quantitative approach.

References

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Published

2023-12-30

How to Cite

Ridho, F., Gunawan, R., & Yulianingsih. (2023). Effect of Price, Promotion, and Brand Image on Purchasing Decision at PT. Agri Tepa Abadi. International Journal of Economic, Finance and Business Statistics, 1(2), 105–114. https://doi.org/10.59890/ijefbs.v1i2.1106

Issue

Vol. 1 No. 2 (2023): Desember 2023

Section

Articles

License

Copyright (c) 2023 Faisal Ridho

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.