View of The Influence of Hedonic Shopping Value, Sales Promotion and Serendipity Information on Impluse Buying Behavior with Urge to Buy Impulsively as a Mediating Variable among Tiktok Shop Users (A Study on the Purchase of "Top Purchase Categories" Products on Pontianak)

Return to Article Details The Influence of Hedonic Shopping Value, Sales Promotion and Serendipity Information on Impluse Buying Behavior with Urge to Buy Impulsively as a Mediating Variable among Tiktok Shop Users (A Study on the Purchase of "Top Purchase Categories" Products on Pontianak) Download Download PDF