Octaviani, D. S., Pebrianti , W. and Purmono, B. B. (2024) “The Influence of Hedonic Shopping Value, Sales Promotion and Serendipity Information on Impluse Buying Behavior with Urge to Buy Impulsively as a Mediating Variable among Tiktok Shop Users (A Study on the Purchase of ‘Top Purchase Categories’ Products on Pontianak)”, International Journal of Economic, Finance and Business Statistics, 2(3), pp. 123–142. doi: 10.59890/ijefbs.v2i3.1875.