Octaviani DS, Pebrianti W, Purmono BB. The Influence of Hedonic Shopping Value, Sales Promotion and Serendipity Information on Impluse Buying Behavior with Urge to Buy Impulsively as a Mediating Variable among Tiktok Shop Users (A Study on the Purchase of "Top Purchase Categories" Products on Pontianak). IJEFBS [Internet]. 2024 Jun. 1 [cited 2026 May 27];2(3):123-42. Available from: https://journal.multitechpublisher.com/index.php/ijefbs/article/view/1875