Dharmik Chalplot, Smilee Jagetiya and Jignesh Vidani 2024. Golden Arches of Success: Enhancing Customer Relationship Management at McDonald’s, Wide Angle, Ahmedabad. International Journal of Educational and Life Sciences. 2, 4 (Apr. 2024), 316–347. DOI:https://doi.org/10.59890/ijels.v2i4.1731.