GRANCY KANERIA; DIVYA SHAH; JAYKISHAN GAUTAM; JIGNESH VIDANI. Enhancing Customer Relationship Management in Retail: A Case Study of Reliance Trends. International Journal of Educational and Life Sciences, [S. l.], v. 2, n. 4, p. 292–315, 2024. DOI: 10.59890/ijels.v2i4.1730. Disponível em: https://journal.multitechpublisher.com/index.php/ijels/article/view/1730. Acesso em: 3 jun. 2026.