Grancy Kaneria, Divya Shah, Jaykishan Gautam, and Jignesh Vidani. “Enhancing Customer Relationship Management in Retail: A Case Study of Reliance Trends”. International Journal of Educational and Life Sciences, vol. 2, no. 4, Apr. 2024, pp. 292-15, doi:10.59890/ijels.v2i4.1730.