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Ghevariya, D., Prajapati, L. and Vidani, J. 2025. To Study Female Prefers of Purchasing Lipstick from Nykaa and Sugar in Ahmedabad City. International Journal of Global Sustainable Research. 2, 8 (Feb. 2025), 481–500. DOI:https://doi.org/10.59890/ijgsr.v2i8.2837.