The Influence of Marketing Mix on Tourist Revisit Interest in Bogor Botanical Garden

This paper focuses on the discourse on religion as an instrument of peace. The basic idea behind this is the emergence of various discriminatory and violent treatments in the name of religion. This reality contradicts the essence and purpose of religion as a source of inspiration, spiritual, ethical, and moral foundation for the formation of a peaceful global community. After exploring the various views on religion, violence and peace itself, my opinion is that in an effort to become an instrument of peace, religions must abandon their dogmatism and institutional arrogance and even their superiority over other religions. Redefining the essence and purpose of religion, mutual acceptance and recognition of existence are the best paths to authentic peace in Indonesian.


INTRODUCTION
Tourism is one of the sectors that is paid attention to in national development.
Because it is believed that the tourism sector can be used as one of the mainstay sectors in increasing the country's foreign exchange.Existing tourism potentials are starting to be looked at and developed to utilize existing resources.Tourism is one of the new industries that is capable of increasing economic growth quickly in terms of job performance, income, standard of living and activating other production sectors.
To improve the tourism sector, there is a need for participation from the community and professionalism on the part of tourism management, along with proper regulations and compliance.A marketing mix is a set of tactical marketing tools combined with operations to produce the desired response in the target market (Kotleler and Armstrong, 2016).Meanwhile, the set of marketing tools has generally been classified into four (4) broad groups which are called the 4Ps of marketing: product, price, place, promotion, while service marketing has several additional marketing tools.peloplel (people), physical elements (physical facilities) and procelss (processes) so that the 7Ps are known, it can be concluded that the service marketing mix is product, pricel (price), placel (place), promotion (promotion), peloplel (people) , physical elvidelncel (physical facilities), procelss (procels).
Based on data from Kelbuln Raya Bogor, Lipi Kota Bogor (2021), which is shown in

Population, Samples, and Sampling Techniques
Population is a generational area consisting of: objects/subjects that have certain qualities and characteristics determined by researchers to be studied and then drawn conclusions (Sugiyono, 2016: 115).The population in this research is a number of tourists who have come to the Bogor Botanical Gardens, namely 21,329 tourists on average per week in 2019.The number of visitors to this research used a non-probability side method with a side purposive technique.Non-probability is a sampling technique that does not give the same chance or chance to each member of the population when being selected as a sample, a purposive technique is a sampling technique that uses certain considerations in accordance with the desired criteria to be able to determine the number of samples that will be studied according to (Sugiyono, 2017).Certain criteria that must be met are: 1.
Visitors aged 17 years and over who already have an ID card 2. Visit at least 2 times The number of tills taken in this research uses the formula (emeshow, 1997), namely: So, based on this formula, the n obtained is 96.04 = 100 people, so that there are at least 100 tourists at the Bogor Botanical Gardens.

Data Collection Method
The data used in this research is quantitative data and the results are in the form of numbers so that they can show the magnitude of the represented variables.So the data from this research comes from secondary and primary data.Secondary data can be obtained directly through observations of a research object, while primary data can be

Muticolinearity Test
The muticolinearity test on the two independent variables showed a toerance value < 0.10 and a VIF value > 10.So it is stated that for the regression equation there is no muticolinearity phenomenon.

Heteroscedasticity Test
The heteroscedasticity test using Scatterpots shows that the potting points are distributed randomly so that they do not show a particular pattern and the points are scattered and below the number 0 on the Y axis.So it is concluded that the regression equation does not have heteroscedasticity.

Characteristics of Bogor Botanical Garden Tourists
A recapitulation of the characteristics of Bogor Botanical Gardens tourists shows that the majority are 55%, aged 17-25 years with a percentage of 72%, students with a percentage of 54%, and have visited the Bogor Botanical Gardens 2-3 times.with a percentage of 79%.

Employee Responses to the Marketing Mix of the Bogor Botanical Gardens Tourist Responses to Bogor Botanical Garden Products
The assessment of product variable indicators has an average value of 3.95 and is included in the Good category.The highest assessment was for the aesthetic indicator (4.07) and the lowest assessment was for the durability indicator (3.85), based on research results that must be considered to further improve the quality of tourism products that provide comfort, safety and an attractive impression from the destination.to tourists visiting the Bogor Botanical Gardens.

Tourist Responses to the Prices of the Bogor Botanical Gardens
The price variable indicator assessment has an average value of 3.06 and is included in the quite affordable category.The highest assessment is on the competitive price indicator and price conformity with product quality (3.14) and the lowest assessment is on the price affordability indicator (2.92) based on research results.The thing that must be considered is the suitability of prices for tourists with the quality and benefits obtained from the destination.on the ability of tourist visitors to the Bogor Botanical Gardens.

Tourist Responses to the Bogor Botanical Gardens Tourism Location
The assessment of price variable indicators has an average value of 3.85 and is included in the strategic category.The highest interpretation figure was 3.91 with au intas interpretation while the lowest was 3.80 with access interpretation.Based on the results of research, what must be considered is the arrangement of access to and from the Bogor Botanical Gardens so that it is smooth and there are no traffic jams because it is in the center of Bogor City.
The assessment of promotional variable indicators has an average value of 3.13 and is included in the quite interesting category.The highest assessment is on the direct sales indicator (4.02) and the lowest assessment is on the sales promotion indicator (2.38).
to achieve a wider reach.

Tourist Responses to People Touring the Bogor Botanical Gardens
The assessment of the person variable indicator has an average value of 3.79 and is included in the enjoyable category.The highest assessment is for the indicator that officers have competence (4.06) and the lowest assessment is for the indicator that officers have communicativeness (3.53), based on research results, things that must be considered are increasing sensitivity to customer needs, providing training to employees so they can provide information.accurate information about Bogor Botanical Gardens tourism for visiting tourists.

Tourist Responses to Physical Evidence of Bogor Botanical Garden Tourism
The assessment of the physical evidence variable indicator has an average value of 4.03 and is included in the good category.The highest assessment is on the physical facilities indicator (4.14) and the lowest assessment is on the current maintenance indicator (3.88), based on research results.Ha that must be considered is maintaining cleanliness, regular maintenance of facilities, creating attractive facilities to provide convenience and comfort for tourists.while visiting the Bogor Botanical Gardens tour.

Tourist Responses to the Bogor Botanical Gardens Tourism Process
The assessment of process variable indicators has an average value of 3.77 and is included in the good category.The highest assessment is on the indicator of receiving delivery on customer service (3.99) and the lowest assessment is on the speed of service indicator (3.34).Based on the research results, it is important to pay attention to creating online services or applications to make it easier for tourists to visit the Bogor Botanical Gardens.

Multiple Correlation Analysis
That it has a correlation figure of 0.821 which shows that the correlation figure is in the very strong category.This shows that the relationship between product variables (X1), price (X2), location (X3), promotion (X4), people (X5), physical form (X6), and process (X7) with return visit interest (Y) Bogor Botanical Gardens tourists have a very strong relationship.

Coefficient of Determination
The R Square value is 0.674 or 67.4%.This shows that the percentage contribution of the influence of product variables, price, location, promotion, people, physical form d. Tourist responses to promotions on average are quite interesting.The highest average value was obtained in the direct sales statement, the lowest was obtained in the sales promotion statement e.Tourist responses to people on average are in the good category.The highest average score was obtained for the statement that the officer had politeness, the lowest was obtained for the statement that the officer had communicativeness.
f. Tourists' responses to the physical form on average are in the good category.
The highest average value was obtained in the environmental statement, the lowest was obtained in the additional facilities statement.
g. Tourist responses to the process are in the good category.The highest average value was obtained in the statement of receiving delivery to customers, the lowest was obtained in the statement of speed of service.
h. Tourists' responses to their interest in returning to visit are on average in the interested category.The highest average value was obtained in the statement telling about satisfaction with other people, the lowest was obtained in the statement of harmonious relations with the destination, tourists were interested in looking for the latest tourism information.
2. Product variables, price, location, promotion, people, physical form and process simultaneously (together) have a significant influence on interest in returning to the Bogor Botanical Gardens.
3. Product variables, price, location, promotion, people, physical evidence and process in particular (each) have a positive and significant influence on interest in returning to the Bogor Botanical Gardens.
Interest in Returning to the Bogor Botanical GardensIt can be seen that tourists' responses to their interest in returning to visit have an average value of 4.11 and are included in the pleasant category.The highest score was on the indicator of telling other people (4.45) and the lowest score was on the indicator of harmonious relations with the destination (3.26).Based on the results of this research, increasing interest in returning visits can be achieved by increasing communication/information, tourism quality, service quality and promotion from the destination to visitors to the Bogor Botanical Gardens.

Table
obtained with company documentation, written evidence, and research results that are previously related to this research.Vaidity TestThe results of the validity test carried out on 100 tourists showed that all statement items for each indicator were declared valid because the rcount was greater than or equal Using a histogram graph shows that the histogram with a U-shaped curve is the best.Meanwhile, the Pot Probability Norm states that the potting points are distributed following the diagonal line.It can be seen from the regression equation that it meets the normality assumption.