Promotion of Free Shipping and Cash On Delivery (COD) Payments for Purchase Decisions on the Shopee Application for 2019 Stambuk Economic Education Students at HKBP Nommensen University, Pematang Siantar
DOI:
https://doi.org/10.59890/ijist.v1i3.581Keywords:
Free Shipping Promotion, Cash On Delivery (COD) Payment, Purchase DecisionAbstract
This research aims to gain knowledge regarding the influence of free shipping promotions and cash on delivery (COD) payments on purchasing decisions on the Shopee application among 2019 Stambuk economic education students at HKBP Nommensen University Pematang Siantar. This type of research is quantitative research with a quantitative descriptive data analysis approach with the testing media used is SPSS 21. The population in this study was 111 people, and the sample used was 70 people. The sample collection technique used was a purposive sampling technique. The data collection technique used was a questionnaire. The hypothesis data collection technique uses multiple regression analysis and the coefficient of determination (R2). The results of this study state that: 1) there is a positive and significant influence of the free shipping promotion on students' purchasing decisions. This result can be seen in the t test where the t value of the free shipping promotion (4.284) > t table value (1.6679) which means the variable is significant. 2) there is a positive influence of cash on delivery (COD) payments on purchasing decisions. This result can be seen in the t test where the t value of cash on delivery (COD) payments (1.915) > t table value (1.6679). 3) free shipping promotions and cash on delivery (COD) payments together influence purchasing decisions. This result can be seen in the F test where the Fcount value (24,640) > Ftable value (2.73). The R Square coefficient of determination test was found to be 0.424%, which means that 21.6% of the free shipping promotion variables and cash on delivery (COD) payments influenced the purchasing decisions of 2019 Stambuk economics education study program students at HKBP Nommesen Pematang Siantar University and 57.3% is the influence of other variables not examined in this research.
References
Andriani, E. R., Pujianto, A., & Andayani, S. (2022, August). The Influence of the COD Payment System, Free Shipping and Buyer Reviews on Interest in Buying Clothes at Lazada. In National Seminar on Thesis Results (Vol. 1, No. 01, pp. 297-301).
Ardin, W. N. (2020). The influence of flash sales and Shopee's "free shipping" tagline on online impulse buying decisions (Doctoral dissertation, University of North Sumatra).
Arum, D., & Khoirunnisa, R. N. (2021). The relationship between self-control and consumer behavior in psychology students who use Shopee e-commerce. Character: Journal of Psychological Research, 8(9), 92-102.
Haque, M. G. (2020). The Influence of Product Quality and Price on Purchasing Decisions. E-Mabis: Journal of Management and Business Economics, 21(1), 31-38.
Istiqomah, M., & Marlena, N. (2020). The influence of free shipping promos and online customer ratings on purchasing decisions for fashion products. Journal of Management, 12(2), 288-298.
Napitupulu, M. H., & Supriyono, S. (2023). The Influence of Security and Trust on Purchasing Decisions at Lazada E-Commerce in Surabaya. Al-Kharaj: Journal of Sharia Economics, Finance & Business, 5(2), 789-800.
PASARIBU, A. P. (2022). The Influence of Cash On Delivery (COD) Payment Methods and Free Shipping on Purchase Decisions at Shopee in the People of Medan City.
Pujiani, D., & Trisnowati, J. (2023). Analysis of the Influence of Service Quality, Products, Prices and Brand Image on Purchasing Decisions at the Lazada Marketplace in Karanganyar. journal of business economics and entrepreneurship, 12(1), 20-27.
Razali, G., Andamisari, D., & Saputra, J. (2022). The Influence of Shopee Discount Promotions and Free Shipping on Consumer Purchasing Decisions. Citizen: Indonesian Multidisciplinary Scientific Journal, 2(3), 482-491.
SARI, E. (2022). The Influence of Free Shipping Promotions, Online Customer Reviews and Online Customer Ratings on Purchasing Decisions on the Shopee Marketplace (Study of Management Study Program Students at Hkbp Nommensen University, Medan).
SETYAGUSTINA, K., RAHMANIA, R., JONI, M., KHOLIK, A., & SUHITASARI, W. D. (2022). The Influence of Discounts, Free Shipping and the COD System on Interest in Online Shopping on the Shopee Application from an Islamic Economic Perspective. economina journal, 1(3), 596-607.
Sihombing, t. R. (2022). The influence of discounts and the Shopee "free shipping" tagline on purchasing decisions among active even semester students at the Faculty of Social and Political Sciences, HKBP Nommensen Medan University. (Abdullah and Tantric 2015)
Soetanto, J. P., Septina, F., & Febry, T. (2020). The Influence of Product Quality and Product Diversity on Amondeu Product Purchasing Decisions. Performance Journal: Journal of Business Management and Start-up, 5(1), 63-71. (Kotler Armstrong 2016:188)
