The Effect of Location, Price and Product Design on Consumer Purchase Interest in Sri Jaya Meubel Bogor

Authors

  • Adelia Pratiwi Management Study Program, Faculty of Economics, Juanda University, Bogor
  • Titiek Tjahja Andari Management Study Program, Faculty of Economics, Juanda University, Bogor
  • Samsuri Management Study Program, Faculty of Economics, Juanda University, Bogor

DOI:

https://doi.org/10.59890/ijma.v1i2.340

Keywords:

Location, Price, Product Design

Abstract

This study aims to analyze and identify the effect of location, price, and product design either simultaneously or partially on consumer buying interest at Sri Jaya Meubel Bogor. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique. The questionnaire has been tested with validity test, reliability test and classical assumption test. The test results are valid, reliable and can be used for regression data. The analytical method used in this research is descriptive and verification method with a quantitative approach. The results showed that the variables of location, price and product design either simultaneously or partially had a positive and significant effect on consumer buying interest at Sri Jaya Meubel Bogor.

References

Abubakar, R. (2018). Marketing Management. Bandung: Alfabeta.

Central Bureau of Statistics. 2022. https://www.bps.go.id/. Accessed on August 17, 2022 at 21.57 WIB.

Daryanto. (2016). Marketing Management: Lecture Notes. Bandung: Satu Nusa.

Hurriyanti, R. (2015). Marketing Mix and Consumer Loyalty. Bandung: Alfabeta.

Kotler, & Armstrong, G. (2016). Marketing Fundamentals Volume 1 Ninth Edition. Jakarta: Erlangga.

Kotler & Keller, K.L. (2017). Marketing Management. Jakarta: Erlangga.

Sudaryono. (2016). Marketing Management Theory and Implementation. Yogyakarta: Andi.

Sugiyono. (2019). Quantitative, Qualitative and R&D Research Methods. Bandung: Alfabeta.

Tjiptono, F. (2019). Marketing Strategy. Yogyakarta: Andi Offset.

Tjiptono & Diana, A. (2016). Marketing Essays and Applications. Yogyakarta: Andi Offset.

Downloads

Published

2023-09-20

How to Cite

Pratiwi, A., Andari, T. T., & Samsuri. (2023). The Effect of Location, Price and Product Design on Consumer Purchase Interest in Sri Jaya Meubel Bogor. International Journal of Managemen Analytics (IJMA), 1(2), 261–270. https://doi.org/10.59890/ijma.v1i2.340

Issue

Vol. 1 No. 2 (2023): July 2023

Section

Articles

License

Copyright (c) 2023 Adelia Pratiwi, Titiek Tjahja Andari, Samsuri

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.