A Comparative Analysis of User Experience and Satisfaction on Zomato and Swiggy

Abstract

The main purpose of this research is to find consumer satisfaction an perception toward online food delivery apps. two major players in the online food delivery sector are Zomato and Swiggy. The study show which app is more preferred by consumer for online food delivery .there are factors which effected to consumer ordering behavior. The factors like price , on time delivery, packaging , peer service provider behavior, platform design and many more factors. The motive of research is to know what are factors that defines consumer’s perception and a comparative analysis between Zomato and Swiggy. The study will engage mathematical methods to measure and equate user vindication levels across miscellaneous parameters. Insights acquire from this reasoning will not only help consumers make cognizant resolutions but will also support valuable response for both Zomato and Swiggy to reinforce their duties. Our research aims to influence the broader understanding of the consumer occurrence landscape in the circumstances of connected to the internet food transmittal. By recognizing districts of improvement and emphasize what consumers value most, we attempt supply practical pieces of advice for two together planks to enhance their contributions and stay receptive evolving services choices