A Study on Comparative Analysis of Gen Z’s Preference towards  Online and Offline Payments in Ahmadabad City

Chhogala Zahin; Gajera Vishva; Jignesh Vidani

doi:10.59890/ijssi.v2i4.2807

Authors

Chhogala Zahin LJ University
Gajera Vishva LJ University
Jignesh Vidani LJ University

DOI:

https://doi.org/10.59890/ijssi.v2i4.2807

Keywords:

Age, Payment Methods, Financial Behavior, Digital Literacy

Abstract

consumers of Ahmadabad city are slower in transition towards digital Payments. Mobile payments is quickly changing consumer’s spending patterns and payment Habits. Online payment is a new way to conveniently and effectively conduct financial transactions through digital platforms. This study analyzes the factors influencing the adoption of online payments as a method of payment utilized by Generation Z. Generation Z represents the successor of the generation of our society and the generation that interacts the most with internet technology. In Ahmadabad, the use of online payment applications has increased rapidly, they moving from cash transactions towards a digital one.

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