The Influence of Service Quality and Brand Image on Customer Satisfaction of Lesehan 86 Catering in Diampana City

Mohamad Fardianto Agaman; Rosida P Adam; Syamsul Bahri Dg. Parani

doi:10.59890/ijssi.v3i2.3047

Authors

Mohamad Fardianto Agaman Tadulako University
Rosida P Adam Tadulako University
Syamsul Bahri Dg. Parani Tadulako University

DOI:

https://doi.org/10.59890/ijssi.v3i2.3047

Keywords:

Service Quality, Brand Image, Customer Satisfaction

Abstract

The study aims to determine whether service quality and brand image have an effect on customer satisfaction at lesehan catering 86 in Ampana City. The method in the study uses a quantitative method with data collection techniques using questionnaires and direct observation to the research location. The number of samples in this study was 60 respondents who had used leseha catering services 86. The data analysis technique used multiple linear regression analysis with the help of IBM SPSS Version 27 Software. The results of the study show that (1) Service Quality has an effect on customer satisfaction, (2) Brand Image has an effect on customer satisfaction, (3) Service Quality has no effect and Brand Image has an effect on customer satisfaction at lesehan catering 86 in Ampana City

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