The Influence of Social Media and Live Music on Customer Satisfaction at Lawaka Café in Ampana City

Sa’adia Ayahu; Rosida P. Adam; Syamsul Bahri Dg Parani

doi:10.59890/ijssi.v3i2.3131

Authors

Sa’adia Ayahu Tadulako University
Rosida P. Adam Tadulako University
Syamsul Bahri Dg Parani Tadulako University

DOI:

https://doi.org/10.59890/ijssi.v3i2.3131

Keywords:

Social Media, Live Music, Customer Satisfaction

Abstract

This study aims to determine and analyze: (1) The Influence of Social Media and Live Music on Customer Satisfaction of Lawaka Café in Ampana City (2) The influence of context on customer satisfaction of Lawaka Café in Ampana City, (3) The influence of communication on customer satisfaction of Lawaka Café in Ampana City. The type of research used is quantitative. The population of this study were all consumers who had visited Lawaka Café. The sampling technique in this study used incidental sampling and purposive sampling, with a sample size of 60 respondents. Data collection used online and offline questionnaires that had been tested for validity and reliability. The analysis method used multiple linear regression tests. The results of the study showed that (1) there was a significant simultaneous influence of social media consisting of (context, communication, collaboration, connection) and live music on customer satisfaction of Lawaka Café in Ampana City. (2) there is a significant influence of context on customer satisfaction of Lawaka Café in Ampana City. (3) there is no significant influence of communication on customer satisfaction of Lawaka Café in Ampana City. (4) there is no significant influence of collaboration on customer satisfaction of Lawaka Café in Ampana City. (5) there is a significant influence of connection on customer satisfaction of Lawaka Café in Ampana City. (6) there is a significant influence of live music on customer satisfaction of Lawaka Café in Ampana City

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