The Effect of Service Marketing Mix (7P) on Consumer Satisfaction at 86 Mart Minimarket

Yuliana H. Laru; Rosida P. Adam; Syamsul Bahri Dg parani

doi:10.59890/ijssi.v3i2.3158

Authors

Yuliana H. Laru Tadulako University
Rosida P. Adam Tadulako University
Syamsul Bahri Dg parani Tadulako University

DOI:

https://doi.org/10.59890/ijssi.v3i2.3158

Keywords:

Marketing Mix, Product, Price, Place, Promotion, People, Process, Physical Evidence and Consumer Satisfaction

Abstract

This study aims to determine (1) the effect of product on consumer satisfaction at 86 mart, (2) the effect of Price on consumer satisfaction at 86 mart (3) the effect of Place, on consumer satisfaction at 86 mart, (4) the effect of Promotion, on consumer satisfaction at 86 mart, (5) the effect of People on consumer satisfaction at 86 mart, (6) the effect of Process on consumer satisfaction at 86 mart, (7) the effect of Physical evidence on consumer satisfaction at 86 mart. This study is a quantitative study. The population in this study were people who had shopped at 86 Mart. Purposive sampling, a non-probability sampling method, was employed in the sample procedure. with an 80-person sample size . The data collection technique used online and offline questionnaires that had been tested for validity and reliability. Data collection used online and offline questionnaires that had been tested for validity and reliability. The analysis method used multiple linear regression. The results of this study indicate that (1) there is a significant influence on the product variable (X1) on consumer satisfaction at 86 mart, (2) There is a significant influence on the price variable (X2) on consumer satisfaction at 86 mart, (3) There is an insignificant influence on the place variable (X3) on consumer satisfaction at 86 mart, (4) There is a significant influence on the Promotion variable (X4) on consumer satisfaction at mega mart, (5) There is a significant influence on the people variable (X5) on consumer satisfaction at mega mart, (6) At Mega Mart, the process variable (X6) has a major impact on customer satisfaction. , (7) there is a significant influence on the physical evidence variable (X7) on consumer satisfaction at the 86 mart minimarket

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