Development of Export-Oriented Smes Through the Implementation of Client Relationship Management (CRM)

Intan Maria Lewiayu Vierke; Fachmi  Ibrahim

doi:10.59890/ijsss.v2i2.1637

Authors

Intan Maria Lewiayu Vierke Politeknik APP Jakarta
Fachmi Ibrahim Universitas Al Azhar Indonesia

DOI:

https://doi.org/10.59890/ijsss.v2i2.1637

Keywords:

SME Export Potential, Client Relationship Management, Sustainability

Abstract

In the development of SMEs, it is very necessary to increase the strength of resources as the basis for developing markets and products. This fact illustrates that the sequence of the main strategies that must be chosen is concentration on increasing strength by conducting HR training and increasing ongoing mentoring and understanding which helps in mastering the material. The solution in managing digital exports is to carry out a Client Relationship Management (CRM) assistance scheme that is attached to campus community service activities. CRM adoption is utilized to track export results, assess client satisfaction and lessons learned, and elicit constructive criticism. The actors can design the proposed CRM application using a shared platform that classifies business needs in export preparation assistance. Several stages that need to be done for CRM setup are platform setup; lecturer competence; integration with campus activities; and implementation

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