Analysis of Smoked Fish Marketing in Selected Local Government Area of Kebbi State

Abstract

The study examined the marketing of smoked fish in a few Kebbi State local government areas. The study's main goal was to determine how profitable it was to sell smoked fish in a particular local government area in the state of Kebbi. Using a straightforward random sampling approach, information was gathered from 120 marketers of smoked fish. A well-structured questionnaire was used to gather the information. Both descriptive and inferential statistics were used in the analysis of the gathered data. According to the results, the majority of fish marketers (41.7%) fell between the ages of 21 and 30. Male respondents made up the majority of the sample (65%), while married respondents made up around 91.7%) and those without access to formal education made up about 51.7% of the sample. Further, the result revealed that (55%) of the respondents in the study area had 21-30 years of marketing experience. Additionally, the results show that small-scale businesses account for the majority (54.2%) of smoked fish marketers. According to the study, the distribution of smoked fish in a few local government areas (Bagudo, Bunza, and Yauri) is a decentralized system that allows customers to buy fish straight from the supplier. Notwithstanding the difficulties experienced, it was determined that the marketing of smoked fish in a few local government areas of Kebbi State is profitable. Recommendations were made as follows: In order to minimize the high cost of transportation caused by rising fuel prices and poor roads, financing the sale of smoked fish requires access to fast and reasonably priced loan facilities.