The Influence of E-Trust, Online Customer Review and E-Service Quality on the Purchase Decision of Products on the SOCO By Sociolla Application

Authors

  • Fitriza Ferunita Koto Universitas Ma Chung
  • Seno Aji Wahyono Universitas Ma Chung
  • Santi Widyaningrum Universitas Ma Chung

DOI:

https://doi.org/10.59890/ijaamr.v2i7.2262

Keywords:

E-Trust, Online Costumer Review, E-Service Quality, SOCO By Sociolla, Sociolla

Abstract

This research aims to investigate the influence of e-trust, online customer reviews, and e-service quality on product purchases on the SOCO By Sociolla application. SOCO By Sociolla is a leading beauty e-commerce platform in Indonesia that offers a wide range of beauty products online. The research utilizes a survey method by collecting data through questionnaires distributed via social media for 100 samples. The collected data is analyzed using regression analysis to examine the impact of independent variables (e-trust, online customer reviews, and e-service quality) on the dependent variable (purchase decisions). The research sample consists of Indonesian users of the SOCO By Sociolla application. The analysis results indicate that e-trust does not significantly affect purchase decisions, but online customer reviews and e-service quality have a significant impact. Overall, e-trust, online customer reviews, and e-service quality collectively influence purchase decisions on the SOCO By Sociolla application.

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Published

2024-08-02

How to Cite

Koto, F. F., Wahyono, S. A., & Widyaningrum, S. (2024). The Influence of E-Trust, Online Customer Review and E-Service Quality on the Purchase Decision of Products on the SOCO By Sociolla Application. International Journal of Applied and Advanced Multidisciplinary Research, 2(7), 525–540. https://doi.org/10.59890/ijaamr.v2i7.2262

Issue

Vol. 2 No. 7 (2024): July 2024

Section

Articles

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Copyright (c) 2024 Fitriza Ferunita Koto, Seno Aji Wahyono, Santi Widyaningrum

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