Evaluating the Influence of Social Media Advertising on E-Commerce Sales

Musani Ilsha; Chirag Malviya; Jignesh Vidani

doi:10.59890/ijaeam.v2i2.1247

Authors

Musani Ilsha LJ University
Chirag Malviya LJ University
Jignesh Vidani LJ University

DOI:

https://doi.org/10.59890/ijaeam.v2i2.1247

Keywords:

Social Media Marketing, E-Commerce Sales, Electronic Media

Abstract

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such business. This research analysis the marketing through social media and its impact in E-Commerce sales.

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