To Study the Effectiveness of Youtube and TV Advertisements on Consumer Purchasing Intention of Mobile Product in Ahmedabad

Pathan Nusrat Jahan; Dobariya Chirag; Jignesh Vidani

doi:10.59890/ijbmp.v2i5.2628

Authors

Pathan Nusrat Jahan L.J. Institute of Management Studies, LJ University
Dobariya Chirag L.J. Institute of Management Studies, LJ University
Jignesh Vidani L.J. Institute of Management Studies, LJ University

DOI:

https://doi.org/10.59890/ijbmp.v2i5.2628

Keywords:

Youtube Advertising, TV Advertising, Consumer Purchasing Intentions, Ahmedabad

Abstract

HR Solutions LLP, a reputable Ahmedabad-based HR consulting firm, is provided in this report. The study's objectives are to examine the range of services offered, the technology employed, and the effectiveness of these services in enhancing organizational performance. Using a mixed-methods approach, this study integrates qualitative data from semi-structured interviews with key stakeholders with quantitative data from structured customer surveys. Research indicates that Head Quest HR Solutions LLP employs several strategies that are tailored to meet the unique requirements of its customers. These methods improve organizational development, talent management, and employee engagement despite obstacles like assessing long-term effects and integrating advice with customer culture

References

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