Vol. 1 No. 2 (2019): July 2019

Articles

• The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali

  Annarica Tisna,  Universitas Pelita Harapan,  Indonesia

  Finny Chianata,  Universitas Pelita Harapan,  Indonesia

  Joselyn Chandrigo,  Universitas Pelita Harapan,  Indonesia

  Michelle Christy,  Universitas Pelita Harapan,  Indonesia

  Valerie,  Universitas Pelita Harapan,  Indonesia

  137-156

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• Customers’ Perception and Encounters in Social Media Platforms Used for Online Advertising

  Arc J. Datario,  Mindoro State University,  Philippines

  Rubenson M.Magraci,  Mindoro State University ,  Philippines

  Altea M. Esquillo,  Mindoro State University ,  Philippines

  Nicko A. Mganye,  Mindoro State University ,  Philippines

  Glenda P. Binay,  Mindoro State University ,  Philippines

  197-208

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• Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City

  Bella Viona,  Universitas Pelita Harapan,  Indonesia

  Callista Lieviera,  Universitas Pelita Harapan,  Indonesia

  Eleanor Gwyneth,  Universitas Pelita Harapan,  Indonesia

  Eliza Gany,  Universitas Pelita Harapan,  Indonesia

  Ellen Irana,  Universitas Pelita Harapan,  Indonesia

  Khalizs A. Siregar,  Universitas Pelita Harapan,  Indonesia

  157-180

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• Pharmaceutical Marketing: A Contrast of Different Markets

  Rehan Haider,  Department of Pharmacy University of Karachi,  Pakistan

  181-196

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• Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar

  Jocellyn Regina,  Universitas Pelita Harapan,  Indonesia

  107-136

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