Differences in Opinion on Healthy and Junk Food Between Generation Y and Generation Z

Pushti Devani; Rahil Gandhi; Jignesh Vidani

doi:10.59890/ijnhs.v2i1.1179

Authors

Pushti Devani L.J. Institute of Management Studies, LJ University
Rahil Gandhi L.J. Institute of Management Studies, LJ University
Jignesh Vidani L.J. Institute of Management Studies, LJ University

DOI:

https://doi.org/10.59890/ijnhs.v2i1.1179

Keywords:

Opinion on Healthy and Junk Food, Consumption of Both Healthy and Junk Food, Perspectives of Two Generations

Abstract

Consumption of both healthy and junk food is becoming a major public health concern, especially among younger generations. In Ahmedabad, India, this study looks at the perspectives of two generations on the choice between junk food and healthy food: Generation Z (born 1997–2012) and Generation Y (born 1981–1996).A survey regarding these food categories was administered to [number of respondents] individuals of both generations to assess their attitudes, opinions and consumption patterns. The aim of the data analysis, which used [the technologies described], was to find significant differences in their health knowledge, influencing factors and preferences. The results increase our knowledge of generational differences in food preferences and guide focused initiatives aimed at encouraging better eating practices in Generation Y and Generation Z

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