Role of Mass Media in Achieving Accessible Healthcare

Shivani Kasturia; Divya

doi:10.59890/ijnhs.v1i1.672

Authors

Shivani Kasturia Sri Venkateshwara University, Gajraula, Amroha, Uttar Pradesh
Divya Associate Professor and Dean School of Media, Sri Venkateshwara University, Gajraula, Amroha, Uttar Pradesh

DOI:

https://doi.org/10.59890/ijnhs.v1i1.672

Keywords:

Mass Media, Healthcare, Accessibility, Digital Health, Awareness

Abstract

The mass media's dissemination of health-related information, guidance, discoveries, and innovations to the general public is crucial to improving people's overall health. The dissemination and improvement of health-related information is one method that can be used to contribute to the goal of achieving accessible healthcare. Continuing and recurrent problems plague the healthcare industry. There are several issues to be concerned about, including the cost as well as the accessibility to high-quality medical care. The vast majority of patients are unaware of the most suitable medical facility to seek treatment for the myriad of conditions they suffer from. Enhancement of outcomes can be accomplished through disseminating information by the mass media to patients and promoting open and fruitful dialogue between patients and medical professionals

References

Bureau of Pharma PSUs of India (BPPI), Government of India. (2015). Janaushadhi.gov.in. http://janaushadhi.gov.in/pmjy.aspx

Chatterjee, R. (2023, June 8). India's population passes 1.4 billion — and that's not a bad thing. NPR. https://www.npr.org/sections/goatsandsoda/2023/06/08/1180454049/india-is-now-the-worlds-most-populous-nation-and-thats-not-necessarily-a-bad-thi

Chen, X., Orom, H., Hay, J. L., Waters, E. A., Schofield, E., Li, Y., & Kiviniemi, M. T. (2019). Differences in Rural and Urban Health Information Access and Use. The Journal of rural health: official journal of the American Rural Health Association and the National Rural Health Care Association, 35(3), 405–417. https://doi.org/10.1111/jrh.12335

esanjeevani.mohfw.gov.in. (n.d.). eSanjeevani. [online] Available at: https://esanjeevani.mohfw.gov.in/#/.

Fishman, J. (2006). Mayo Clinic Proceedings. Mayo Clin Proc, [online] 81(3). Available at: https://www.mayoclinicproceedings.org/article/S0025-6196(11)61454-7/pdf

Gulliford, M., Figueroa-Munoz, J., Morgan, M., Hughes, D., Gibson, B., Beech, R. and Hudson, M. (2002). What does 'access to health care' mean?. Journal of Health Services Research & Policy, [online] 7(3), pp.186–188. doi: https://doi.org/10.1258/135581902760082517.

Haynes, A., Bayly, M., Dixon, H., McAleese, A., Martin, J., Chen, Y. J. M., & Wakefield, M. (2022). Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia. Health promotion international, 37(6), daac155. https://doi.org/10.1093/heapro/daac155

Institute of Medicine, Board of Health Care Services. Future directions for the National Healthcare Quality and Disparities Reports. Washington, DC: National Academies Press; 2010. https://www.ncbi.nlm.nih.gov/books/NBK220161/

Integrating AI into Healthcare: A Trillion Dollar Opportunity for India. (2022). The Hindu. [online] 27 Oct. Available at: https://www.thehindu.com/brandhub/integrating-ai-into-healthcare-a-trillion-dollar-opportunity-for-india/article66060253.ece.

Koly, K. N., Tasnim, Z., Ahmed, S., Saba, J., Mahmood, R., Farin, F. T., Choudhury, S., Ashraf, M. N., Hasan

M. T., Oloniniyi, I., Modasser, R. B., & Reidpath, D. D. (2022). Mental healthcare-seeking behavior of women in Bangladesh: content analysis of a social media platform. BMC psychiatry, 22(1), 797. https://doi.org/10.1186/s12888-022-04414-z

Le, K. H., La, T. X. P., & Tykkyläinen, M. (2022). Service quality and accessibility of healthcare facilities: digital healthcare potential in Ho Chi Minh City. BMC Health Services Research, 22(1). https://doi.org/10.1186/s12913-022-08758-w

Levesque, J. F., Harris, M. F., & Russell, G. (2013). Patient-centred access to health care: conceptualizing access at the interface of health systems and populations. International journal for equity in health, 12, 18. https://doi.org/10.1186/1475-9276-12-18

Main.mohfw.gov.in. (n.d.). Annual Report 2018-19 | Ministry of Health and Family Welfare | GOI. [online] Available at: https://main.mohfw.gov.in/basicpage/annual-report-2018-19.

Mheidly, N., & Fares, J. (2020). Leveraging media and health communication strategies to overcome the COVID-19 infodemic. Journal of public health policy, 41(4), 410–420. https://doi.org/10.1057/s41271-020-00247-wConclusion

admin. (2017, August 9). National Health Portal In Transforming Health Sector. Healthy India Chronicle. https://healthyindiachronicle.in/national-health-portal-transforming-health-sector/

Network, eHealth. (2023, August 9). Enhancing healthcare access in India: Government schemes for all, especially women, rural, and SC/ST populations - Elets eHealth. EHealth Magazine. https://ehealth.eletsonline.com/2023/08/enhancing-healthcare-access-in-india-government-schemes-for-all-especially-women-rural-and-sc-st-populations/#:~:text=Magazine-

Parsons J. A. (2021). The telemedical imperative. Bioethics, 35(4), 298–306. https://doi.org/10.1111/bioe.12847

PM Modi asserts that India's goal is wellness and welfare for everyone and making healthcare accessible and affordable. (2023, April 26). https://newsonair.com/2023/04/26/pm-modi-asserts-that-indias-goal-is-wellness-and-welfare-for-everyone-and-making-healthcare-accessible-and-affordable/

R, B., Sinduja, D. P., & Lakshmi.T.A, D. (2021). Knowledge And Awareness About Telemedicine In India Vs International Students- A Comparative Survey. NVEO - NATURAL VOLATILES & ESSENTIAL OILS Journal | NVEO, 8493–8517. https://www.nveo.org/index.php/journal/article/view/1863

Rivera-Romero, O., Gabarron, E., Miron-Shatz, T., Petersen, C., & Denecke, K. (2022). Social Media, Digital Health Literacy, and Digital Ethics in the Light of Health Equity. Yearbook of medical informatics, 31(1), 82–87. https://doi.org/10.1055/s-0042-1742503

Safieh, J., Schuster, T., McKinnon, B., Booth, A., & Bergevin, Y. (2019). Reported evidence on the effectiveness of mass media interventions in increasing knowledge and use of family planning in low and middle-income countries: a systematic mixed methods review. Journal of global health, 9(2), 020420. https://doi.org/10.7189/jogh.09.020420

Sharma, D. C., Pathak, A., Chaurasia, R. N., Joshi, D., Singh, R. K., & Mishra, V. N. (2020). Fighting infodemic: Need for robust health journalism in India. Diabetes & metabolic syndrome, 14(5), 1445–1447. https://doi.org/10.1016/j.dsx.2020.07.039

Shatilwe, J. T., Kuupiel, D., & Mashamba-Thompson, T. P. (2021). Evidence on access to healthcare information by women of reproductive age in low- and middle-income countries: Scoping review. PloS one, 16(6), e0251633. https://doi.org/10.1371/journal.pone.0251633

Sherif, B., Awaisu, A., & Kheir, N. (2022). Refugee healthcare needs and barriers to accessing healthcare services in New Zealand: a qualitative phenomenological approach. BMC health services research, 22(1), 1310. https://doi.org/10.1186/s12913-022-08560-8

Update on Free Drugs & Diagnostics Service Initiative. (n.d.). Pib.gov.in. Retrieved September 12, 2023, from https://pib.gov.in/PressReleasePage.aspx?PRID=1897986

Yujie, Z., Al Imran Yasin, M., Alsagoff, S. A. B. S., & Hoon, A. L. (2022). The Mediating Role of New Media Engagement in This Digital Age. Frontiers in public health, 10, 879530. https://doi.org/10.3389/fpubh.2022.879530

Younger D. S. (2016). Health Care in India. Neurologic clinics, 34(4), 1103–1114. https://doi.org/10.1016/j.ncl.2016.06.005

Zečević V. (2021). The Media in the Service of Health. Psychiatria Danubina, 33(Suppl 4), 994–1000.