GREEN MOTIVATION, ENVIRONMENTALLY FRIENDLY INTELLECTUALS, AND GREEN INNOVATION TOWARD GREEN COMPETITIVE ADVANTAGE AT PT KALBE INDONESIA

Wenny Desty Febrian; Agung Solihin

doi:10.59890/ijsss.v1i1.616

Authors

Wenny Desty Febrian Universitas Dian Nusantara, Jakarta
Agung Solihin Universitas Dian Nusantara, Jakarta

DOI:

https://doi.org/10.59890/ijsss.v1i1.616

Keywords:

Innovation, Intellectual Stimulation, Competitive Advantage, and Greenness

Abstract

the environment functions as a resource for the survival and sustainability of industrial activities themselves as well as a place to live or stand. Companies such as PT Kalbe Indonesia, as well as the community and government, are paying attention and taking serious action on these environmental issues. Regarding the state of the environment and depletion of natural resources, the company has made a significant contribution. which got worse. Businesses should encourage green production in their operations, but a green environment does not necessarily require zero pollution. This research aims to examine the behavior of environmentally friendly employees towards green innovation. To achieve green competitive advantage (Y) and green innovation (Z), manufacturing companies need green intelligence (X2) and green motivation (X1) in their operations. This research method is a literature review that compares several existing theories with previous research. The output of this research was submitted to an international journal, namely Copernicus.

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