Vol. 2 No. 6 (2024): November 2024

Articles

• Organizational Citizenship Behavior (OCB) Based on Leadership Style and Organizational Culture with Organizational Commitment as an Intervening Variable

  Dwi Gemina,  Djuanda University, Indonesia,  Indonesia

  Erni Yuningsih,  Djuanda University, Indonesia,  Indonesia

  Adistiasari Kencana Putri,  Djuanda University, Indonesia,  Indonesia

  505-522

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• To Study the Influence of Social Media Marketing of Branded Clothes on Purchase Intentions of Genz’s in Ahmedabad City

  Bhatt Meetkumar,  L.J. Institute of Management Studies, LJ University,  India

  Patel Hetulkumar,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  485-504

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• A Comparative Analysis of Online and Offline Purchase Regarding After Sales Service of Smart Phones in Ahmedabad City

  Rajvi Soni,  L.J. Institute of Management Studies, LJ University,  India

  Bansi Patel,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  469-484

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• Handicraft Business Opportunities Using Mineral Glass Water: an Innovative Student Enterprise Focused on Eco-Friendly Products in Selangor, Malaysia

  Hukma Ratu Purnama,  Indonesian Muslim University, Makassar,  Indonesia

  Kirana Ikhtiarani,  Indonesian Muslim University, Makassar,  Indonesia

  Sudarman,  Indonesian Muslim University, Makassar,  Indonesia

  Masita Nairul Aulia Putri,  Indonesian Muslim University, Makassar,  Indonesia

  Huswatun Hasanah,  Indonesian Muslim University, Makassar,  Indonesia

  457-468

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• A Study on Factor Affecting Investment in NSE and BSE Among Gen-Z Palanpur

  Harsh Thakkar,  L.J. Institute of Management Studies, LJ University,  India

  Het Patel,  L.J. Institute of Management Studies, LJ University,  India

  Jignesh Vidani,  L.J. Institute of Management Studies, LJ University,  India

  433-456

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