Using Artificial Intelligence (AI) in Developing Marketing Strategies

Authors

  • Sri Handila Mirwan Universitas Karya Dharma
  • Puti Lenggo Ginny Universitas Buddhi Dharma
  • Dirmansyah Darwin Universitas Karya Dharma
  • Rahmat Ghazali Universitas Sulawesi Barat
  • Meldilianus N J Lenas STIM LPI Makassar

DOI:

https://doi.org/10.59890/ijarss.v1i3.896

Keywords:

Artificial Intelligence (AI), Marketing Strategies

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty

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Published

2023-11-30

How to Cite

Mirwan, S. H., Ginny, P. L., Darwin, D., Ghazali, R., & Lenas, M. N. J. (2023). Using Artificial Intelligence (AI) in Developing Marketing Strategies. International Journal of Applied Research and Sustainable Sciences, 1(3), 225–238. https://doi.org/10.59890/ijarss.v1i3.896

Issue

Vol. 1 No. 3 (2023): November 2023

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Articles

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Copyright (c) 2023 Sri Handila Mirwan, Puti Lenggo Ginny, Dirmansyah Darwin, Rahmat Ghazali, Meldilianus N J Lenas

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