Exploring the Influence of Reels and Short Videos on the Reading and Listening Habits of Generation Z: A Comprehensive Study

Cavin Macwan; Chandni J. Vidani; Jignesh Vidani

doi:10.59890/ijbmp.v2i3.2056

Authors

Cavin Macwan Narayana Business School
Chandni J. Vidani Narayana Business School
Jignesh Vidani LJ University

DOI:

https://doi.org/10.59890/ijbmp.v2i3.2056

Keywords:

Generation Z, Reels, Short Videos, Digital Content, Media Consumption, Reading Habits, Listening Habits

Abstract

This secondary research paper investigates the influence of reels and short videos on the reading and listening habits of Generation Z, the demographic cohort born between the mid-1990s and early 2010s. The study employs a comprehensive approach, examining various factors that contribute to the preferences and behaviors of Generation Z in consuming digital content. Drawing on existing literature and empirical studies, the research delves into the impact of reels and short videos on attention spans, cognitive engagement, and language comprehension. Key findings highlight the significance of visual content in shaping the media consumption patterns of Generation Z, shedding light on the implications for education, media, and content creators. The study contributes to our understanding of the evolving media landscape and offers insights for educators, marketers, and policymakers aiming to effectively engage and communicate with this tech-savvy generation

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