Vol. 2 No. 3 (2024): June 2024

Articles

• The Influence of Social Media Platform Marketing on the Global Reach And Performance of the UK Retail Sector Organisation.” A Case Study on Tesco Plc

  Irfan Ullah Stanikzai,  Lecturer at Rokhan Institute of Higher Education,  Afghanistan

  Haris Ali,  University of West of England (UWE Bristol),  United Kingdom

  359-378

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• Exploring the Influence of Reels and Short Videos on the Reading and Listening Habits of Generation Z: A Comprehensive Study

  Cavin Macwan,  Narayana Business School,  India

  Chandni J. Vidani,  Narayana Business School,  India

  Jignesh Vidani,  LJ University,  India

  309-330

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• Bridging Knowledge Landscapes: Unveiling the Nexus Between Educational Backgrounds and Professional Development Interest Among Generation Z in Ahmedabad City

  Purvi Patil,  Narayana Business School,  India

  Prachi Singh,  Narayana Business School,  India

  Chandni J. Vidani,  Narayana Business School,  India

  393-404

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• The Influence of Taxes, Tunneling Incentives, and Bonus Mechanisms on Decisions to Implement Transfer Pricing in Companies

  Afifah,  University Hasanuddin,  Indonesia

  Alimuddin,  Hasanuddin University,  Indonesia

  291-308

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• From Property Owners to Food Court Moguls: The Inspiring Journey of Milan Gaur

  Chauhan Birenkumar,  LJ University,  India

  Mavadhiya Krishna,  LJ University,  India

  Pancholi Dhatri,  LJ University,  India

  Kalotra Nimisha,  LJ University,  India

  331-358

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• Exploring the Impact of Education on the Preferences for Investing in Professional Development Programs among Gen Z Individuals in Ahmedabad City

  Rohit Dore,  Narayana Business School,  India

  Chandni J. Vidani,  Narayana Business School,  India

  Jignesh Vidani,  LJ University,  India

  405-418

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• A study on Recent Capital Goods IPOs in Indian Financial Market

  Jignesh Vidani,  LJ University,  India

  Krisha Makwana,  LJ University,  India

  Parth Mukeshbhai Ukani,  LJ University,  India

  379-392

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