Marketers and Avertisers and the Concept Called “Aggressive Marketing Tendency (ATM)”

Bethel Chidiebere Uzoagba; Micheal A. Nza-Ayang; Olimma Benedette Ngozi

doi:10.59890/ijgsr.v2i12.2942

Authors

Bethel Chidiebere Uzoagba Alvan Ikoku Federal University of Education Owerri
Micheal A. Nza-Ayang University of Cross River State
Olimma Benedette Ngozi ansian University Umunya Anambra State

DOI:

https://doi.org/10.59890/ijgsr.v2i12.2942

Keywords:

Marketers, Avertisers, the Concept called Aggressive Marketing Tendency (ATM)

Abstract

In recent times, advertisers and marketers have realised that constant exposure to outdoor advertisement increases the tendency of brand familiarity as a result, propels patronage. Okoro (1998:77) supports this when he said that outdoor advertising makes product highly visible to the consumers, thereby enhancing recall-readiness of brand names. This is because the advert message is viewed so many times a day by same people. As a result helps to fix the brand name on the consumers’ mind

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