Vol. 2 No. 9 (2024): September 2024

Articles

• Impact of Field-Based Assignments on Students' Knowledge in the MBA Course in Ahmedabad City

  Harshiv Parmar, Hiten Solanki, Jignesh Vidani

  567-590

  • pdf

• A Study on Gen Z’s Preference for Bollywood Movies Vs. Web Series in Ahmedabad

  Sanjit Mahota, Jignesh Vidani

  633-654

  • pdf

• A Study on Generation Z Preference for Quick Delivery Grocery Products on Big Basket in Ahmedabad City

  Romil Vyas, Ankit Vataliya, Jignesh Vidani

  591-612

  • pdf

• The Preferences of Gen Z for Food Delivery Services: A Comparative Study of Zomato and Swiggy in Ahmedabad

  Mohammed Zaid Saiyed, Manushi Desai, Jignesh Vidani

  655-678

  • pdf

• A Study on Gen Z’s Attitude Towards Village/Rural Lifestyle in Ahmedabad City

  Harshil Prajapati, Priyanshu Jani, Jignesh Vidani

  613-632

  • pdf